Privacy Policy
AFB Trading Ltd (“we” or “us”) is committed to protecting and respecting your personal data and privacy. This privacy policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Whenever you provide such information, we are legally obliged to use your information in accordance with all relevant data protection laws, including The General Data Protection Regulation 2016 (GDPR) and the Data Protection Act 1998 (DPA).
Who Are We?
AFB Trading Ltd is the name given to our private limited company, which is a trading subsidiary for the Armed Forces Bikers Veterans Charity. For the purposes of GDPR and the DPA, the data controller is AFB Trading Ltd, whose operations are overseen from are registered address 26 The Green, Piercebridge, Co Durham, DL2 3SH.
Information We Collect From You
This notice applies to information we collect when you visit our websites, correspond with us by phone, email or in writing, sign up to receive our communications, create an account with us, or enter into a contract with us to receive our products.
Information You Give Us
This is information about you that you give us by filling in forms on our websites or by corresponding with us by phone, e-mail or otherwise. It also includes correspondence with us through our social media networks. It includes information you provide when you register to use our sites, subscribe to our services, enter into contracts with us, search for products, place an order, participate in discussion boards or other social media functions on our sites, and when you report a problem with our sites or our products or services. The information you give us may include your name, address, e-mail address, phone number, financial information, credit or debit card information and personal description.
Information We Collect About You
With regards to visits to our sites we may automatically collect the following information technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our sites (including date and time); products you viewed or searched for; page response times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page.
Information We Receive From Other Sources
Cookies
See our separate cookies policy
Uses Made of the Information
We use information held about you in the following ways
Information You Give Us
We will use this information to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request for us (including response to any complaint or query you raise);
notify you about changes to our service; invite you to trade shows and events that we might showcase at which we believe will be of interest to you (the basis for this being legitimate interest); direct marketing; ensure that content from our site is presented in the most effective manner for you and your computer.
Information We Collect About You
We will use this information to administer our sites and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve our site to ensure that content is presented in the most effective manner for you and your computer; to measure or understand the effectiveness of our service.
Information We Receive From Other Sources
We will combine this information with information you give to us and information we collect about you. We will use this information for the purposes set out above (depending on the types of information we receive).
Disclosure of Your Information
You agree that we can share your personal information with selected third parties including analytics and search engine providers that assist us in the improvement and optimisation of our site. We will keep your information within Franklins Group, except where disclosure is required or permitted by law or when we use third party service providers (data processors) to supply and support our services to you. We have contracts in place with our data processors, which means they cannot do anything with your personal data unless we have instructed then to do so. They will not share your personal data with any organisation apart from us. They will hold it securely and retain if for the period we instruct.
Where We Store Your Personal Data
The data that we collect from you will be stored in the UK. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us is stored on our secure server or on secure servers operated by a third party. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
How Long We Will Store Your Personal Data
The time frame we keep information varies according to its use. Unless there is a specific legal requirement to destroy any part of your personal information, we will retain your information for as long as it is relevant and for the purpose for which it was collected.
Your Rights
The GDPR provides the following rights
The Right to Be Informed
You have the right to be informed about the collection and use of your personal data.
The Right of Access
You have the right to access your personal data.
The Right to Rectification
You have the right to have inaccurate personal data rectified or completed if it is incomplete.
The Right to Erasure
You have the right to have personal data erased. This right is not absolute and only applies in certain circumstances.
The Right to Restrict Processing
You have the right to request restriction or suppression of your personal data. This right is not absolute and only applies in certain circumstances.
The Right to Data Portability
You have the right to obtain and reuse your personal data for your own purposes across different services.
The Right to Object
You have the right to object to the processing of your personal data in certain circumstances. You have an absolute right to stop your data being used for direct marketing.
Changes to Our Privacy Notice
Any changes to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our policy. Latest changes made May 2018.
Contact Us
Questions, comments and requests regarding this notice or the information that we collect from you should be addressed to
Data Control
AFB Trading Limited
26 The Green
Piercebridge
Darlington, Durham
DL2 3SH
merch@afbvc.co.uk